Marketing via Email, Legally

By , in Business Planning.

Marketing via e-mail can be a cost effective way to increase sales, but make sure your campaign is CAN-SPAM compliant. E-mail marketing is a low cost form of marketing that should be part of most business owners’ marketing plans. But do take care: e-mail commercial messages must be sent according to the guidelines of the… Read more »

Outsourcing Your Web Marketing

By , in Business Planning.

The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge, and cope with the pace of change in-house. So, what should you look for in a… Read more »

Business Owners: Learn 3 Low-Cost Ways You Can Obtain Strategic Market Information to Help Grow Your Sales & Profits

By , in Business Planning.

Your company’s sales growth and increasing profitability depends on your ability to continue to provide customers with what they want, when they want it, delivered in a way that’s convenient for them. Is your company continuously attracting potential customers, satisfying current customers, and keeping your competitors from stealing your customers away? Missing out on emerging… Read more »